Montana Musicians

Josh Freese has been impressing the crap out of me for years now. He's been playing drums with the Vandals, A Perfect Circle, Devo, Nine Inch Nails and literally 1000 other bands. He's a very successful studio drummer too. He even played on the Formats second record. A friend of mine was managing them at the time and the story was that he was actually recording tracks and lighting a cigarette at the same time. Probably even made a pb and j sammy for all I know.


Josh Freese is now releasing his first record (as far as I know it's his first). He wrote the songs, sings them and plays most instruments as well. If there's anyone out there who's as talented as Dave Grohl, it's definitely Josh Freese. I hope the CD kicks major butt. Look for it in March.


It seems that Josh as been talking to his pal Trent Reznor a lot because in true Nine Inch Nails fashion, Josh's unusual marketing of his upcoming release has been making huge waves around the net.

Here's one example of an actual package Josh is offering. Go to joshfreese.com for the whole list...

$75,000 (limited edition of 1)


-Signed CD/DVD and digital download -T-shirt -Go on tour with Josh for a few days. -Have Josh write, record and release a 5 song EP about you and your life story. -Take home any of his drumsets (only one but you can choose which one.) -Take shrooms and cruise Hollywood in Danny from TOOL's Lamborgini OR play quarters and then hop on the Ouija board for a while. -Josh will join your band for a month...play shows, record, party with groupies, etc.... -If you don't have a band he'll be your personal assistant for a month (4 day work weeks, 10 am to 4 pm) -Take a limo down to Tijuana and he'll show you how it's done (what that means exactly we can't legally get into here) -If you don't live in Southern California (but are a US resident) he'll come to you and be your personal assistant/cabana boy for 2 weeks. -Take a flying trapeze lesson with Josh and Robin from NIN, go back to Robin's place afterwards and his wife will make you raw lasagna.


Bob Lefsetz, a music critic that I read daily, made mention of Josh's efforts recently. Here's what Josh replied with. From a music marketing perspective, I hope you find it as insightful as I did...not to mention what a heeelarious dude Josh seems to be...

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Hi Bob! How are ya? Just wanted to drop in and say THANKS for giving my wacky little album promotion thing a thumbs up in your blog the other day. I'm glad that you appreciated the creative, fun, DIY aspect to it. I'm proud of it and got a kick out of putting it all together. I'm happy that some folks (such as yourself) dug it and are talking about it. That's all I could've hoped for. I mean...I'm no dummy and I don't expect anyone to purchase some of the ridiculously expensive "packages" that I am offering. BUT so far what I wanted to happen HAS happened...people have taken notice and are now talking about it. As for my upcoming record, I paid for it myself and I am putting it out myself (isn't everybody these days?) and really just wanted to do something wacky and different that wouldn't cost much. I hired a publicist to spread the word and to get me a few interviews but that's all the "marketing" that is being done really. My record's just a pop rock record of songs I've w
ritten and I sing and play everything on it (for the most part.)

I am 100% serious though in delivering on any of the packages that are purchased. That's half the fun...if not ALL THE FUN! If someone buys "lunch at PF Changs" or a "private tour of Disneyland" or (the one you liked) "miniature golfing with me, Mark Mothersbaugh and Maynard James Keenan" then you better believe that I will get it together, do it AND film it for youtube posting! Everyone I pulled in on this one have signed off and are prepared IN CASE it goes down. The one I really hope someone gets is when I write a song about them to put up on iTunes or better yet (the more expensive version) when I write a 5 or 6 song EP about the purchaser and market it on iTunes and all over the web...just like a real record. It would be a REAL RECORD after all! Anyhow, we'll see what happens. In the end, if it just grabs someone's attention and they go to my site and shell out 7 bucks for the digital download...well, I'd be happy with that. I do hope to get up to takers on the weird stu
ff though and then document and post it. I'll let ya know how it goes. Hell, how about you and me hit the ol' "Sensory deprivation tank" and then have dinner at Sizzler!

Thanks again,

Josh


P.S. Here's my latest "commercial" that I put together in iMovie on my lap-top and posted today. I even got my old pal who does most of the AM radio commercial spots here in LA to narrate it!

http://www.youtube.com/watch?v=fWeLyp13jv0

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Comment by Kevin George on May 7, 2009 at 10:13am
I second that. Saw Freese play with da broken leg too. I was sitting there going "WTF is up with his kit?". He's an animal. I doubt he's hurting for money...he's done the smart thing and really defined himself as THE working musician.

I would say, however, that I wouldn't compare him to Grohl for several reasons...one being that the quality of his record being poor has nothing to do with his abilities in comparison to Grohls, it's got little to do with it in that regard.
Comment by Leo C. Martin on May 6, 2009 at 10:50pm
i saw freese play with apc a few years back with a broken right leg. he moved the kick over to the left side and set up a 2nd hihat (1 partially open, 1 closed). he made it look like his right leg was weaker in the first place. he's an android.
Comment by Levi Kujala (koo-ya-la) on April 15, 2009 at 7:46am
I just previewed Josh's new record. It's pretty terrible. So the answer is no, Josh is not the next Dave by a long shot! Keep drummin buddy.
Comment by Levi Kujala (koo-ya-la) on February 24, 2009 at 2:14pm
Yeah, if that blows your mind, join the Nine Inch Nails mailing list so you don't miss anything that Trent Reznor does. The whole Year Zero marketing campaign was nothing short of amazing. He's truly a leader in how to deal with the new music business paradigm. I'd love to give Josh the credit for what he's doing but once you get familiar with Trent's marketing style noting that Josh has toured with him for the last few years, it's apparent where these ideas came from.
Comment by Dustin Tucker on February 24, 2009 at 1:53pm
dude, that youtube commercial is outrageous! talk about "unusual" marketing! love the ending!

I can really respect the creativity behind Josh's campaign though... very cutting-edge.

Thanks for posting that Levi.

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